You know Linda Carroll, right? I don't know about you, but a lot of us have seen sites like this come and go, over the years - some we loved far more than others. It's usually down to the users who try to milk the cash cow too hard, not realizing the udder they're twisting is the bull's... never mind. You get the picture. Once the "viral" articles are more about how to make money on the platform than they are about adding any value to the platform, the end has begun.

I say this, given that before I used WordPress, I used Ev's Blogger (circa 1998/99 - before it was out of Beta and long before it was sold to Google) was a baby.