Probably.

But for those who do it for user convenience at a free or inexpensive use fee now, it will be impossible to continue that without adding additional fees or shutting down. And I kind of hope the large platforms end up paying in terms of lost eyeballs for their ads and spam, and lost users, in the long run. But that's business, as you say, and only time will tell if it matters to them. Or if it happens at all.