My first "financial goal" here (before goal #1 had to be "get 100 followers") was "earn enough to pay the $5/mo. membership fee." And before long, I did that. Second goal was "earn enough to pay my own site's web hosting fee" and I did that - when I worked at it. But the overarching goal was to "never run on someone else's hamster wheel." :) That's priceless. FUN should always factor in. And the funny thing about that is, readers can tell - they KNOW if you're just "phoning it in" for the clicks. So never do that. Have fun and the rest WILL follow.