For anyone who doesn't get why I've taken to calling Facebook "Faceberg," it all started with Matt Gaetz getting his tongue wrapped around his eyetooth so he couldn't see what he was saying, and tripped.

But it's also a lovely mash-up of "Facebook" and "Zuckerberg," or a literary allusion to "the Borg" or, if you're over 50, to the "berg" that did in the Titanic.

I think it's quite fitting.